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MRR = Monthly Recurring Revenue — the predictable income your app earns every
month from subscribers.
ARR = MRR × 12 — your annualized revenue run
rate.
These are the two metrics investors and acquirers use to value subscription companies.
Projections are estimates based on market data and standard SaaS growth benchmarks. Actual results depend on execution, product-market fit, and go-to-market strategy.
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